SEO News and Analysis

We have reached the end of our series, and today I would like to discuss the last important detail about link baiting and viral marketing, and that is specific content ideas to help you attract the most attention. When it comes to deciding on what kind of content format to use, you should always look

Last week, we spoke about the use of certain types of viral content that can be used for easy linkbaiting. These included blogs, articles, tools, and social networking applications. Today, we will cover the others, in what is one of the last of our 10-week series on viral marketing and linkbaiting. There are still several

There is a general type of linkbaiting method that is often used on the Internet, much more so that specified marketing campaigns. These are especially useful for those that have content-rich sites, such as blogs, or anything that is meant to sell information via traffic, rather than through a direct product. This is general viral

As you continue on the round to successful link baiting you might notice something that most marketers end up seeing at some point: content only draws in backlinks for so long. It doesn’t matter how good the content you have created it, or how many links it attracts during the first few weeks. Once a

Today I would like to talk about using linkbaiting as a means of establishing positive public relations for your company or website. When used correctly, you can use a few well placed items of viral marketing to create an image of professionalism and trust for your business. It is the proper way to go about

The primary purpose behind linkbaiting is self evident: you are trying to capture more links for the sake of exposure. But what are the other reasons? As a basic marketing strategy, there are several other primary purposes behind using linkbaiting to bring in traffic for your site. Each one is a way of building on

We covered the first tier of the ‘Linkerati’, the people who are most likely to help you to gain exposure using viral marketing tactics. While these three will always be your number one priority in getting your name and content out onto the great expanse of the World Wide Web, there are three others that

Last week we touched on the subject of your target audience, namely knowing who they are, and giving them what they will want. Today we will expand on that concept, and discuss the different groups that make up the satirically named ‘Linkerati’. These elite members of the Internet are the main focus of linkbaiters and

Last week we took some time to look at exactly what linkbait is, and how it works within the context of viral marketing. We learned that linkbaiting was the process of creating any kind of content as a means of attracting links, and so increasing traffic to a particular website. We also learned that viral

Google has been on the warpath to dispel some of the rumors that have been circulating the net about their policy towards duplicate content. Not only have various videos been made to address this issue, but several have been created to specifically explain what the real policy towards websites that post duplicate content for the