Marketing

Another quarter is passing us by, and small businesses are all the rage, lately. With the current attempt to beat the economy into submission, the little guys are suffering much more than the corporate giants. But with this fact comes another: people are more eager to buy from small businesses, and stay away from the

David vs Goliath? When you run a small business you have very few options by way of marketing, at least in the face of the big guys who will inevitably show above you in much brighter lights. Ecommerce has changed this for the better. It is easier and easier for the little guy to stand

Marketing isn’t what it used to be. While it used to be a fairly straight forward of advertising versus product demand, the market has become so bloated with the introduction of ecommerce that it is next to impossible for some small businesses to reach their audience. In order to do so one any real level

Today I was going through my inbox in my regular routine to clean up the spam/ads mails. It’s amazing how much spam I’ve got so far, my inbox has 3000+ unread emails after just a couple of months (these are all emails I don’t bother to read). Some of them are not exactly spams, they

In part one we talked about the use of social media types like Facebook, Myspace, and Twitter. But these are all incredibly informal means of marketing, and are often unsuccessful for those who are working as consultant, freelancers, or want to market themselves as a service rather than a whole business. There are several ways

Social media has changed the face of more than just the Internet, but of communication as well. It makes it easier than ever to keep in contact with friends, family, and even strangers from all over the world. But there are business implications as well, and many have been utilized by business owners running small

Branding is one of the most important elements to any business. Without a brand you cannot create customer loyalty, which will keep your profits from flourishing. It is more beneficial to keep a customer than to find ten new ones, which should show you just how crucial establishing a brand really is. It will also

The world has moved into a digital age, and as such many businesses are taking their campaigns online, relying on the world wide web to do their marketing for them. But if you are relying on the net completely, you are losing potential business. You are also losing the chance to create customer loyalty, and

Last week, we talked about the importance of finding a niche market to establish your small business in. Today, we will touch on why, and how, you have to find a target market to advertise to. This is more than creating a general idea of who might be interested. Instead, you will be narrowing down

A few years ago I started my first business: selling fashion jewelries only. I had absolutely no experience in either jewelry or online business and boy I wondered how the business could lasted that long after all the mistakes I made. Anyhow, one of the most basic mistake I made was trying to satisfy everyone: