
Taming The Wild Mind
|Myths have developed around and researchers have studied how the human brain juggles creativity and organization. Popular theory tells us that the left brain is structured and logical, while the right brain is artistic and imaginative, and that all human beings use predominantly one side of the other.
Working in a creative field means challenging that theory, or else challenging the schedules and deadlines that managers impose on writers, designers and other creatives. As a project manager in a UX design agency, as well as a writer, I believe it is necessary to challenge both the assumptions about schedules and the belief that creativity implies disorganization.