Life Without Plastic was launched in 2006 after several years of daydreaming about how to make a contribution to reducing the large quantities of plastic that are consumed every second of every day around the world. As they continue to fulfill their goal of making available more and more high quality alternatives to plastic products, they are now able to begin focusing increased attention on an equally important element of their mission: raising awareness about plastics issues by providing solid science- and experience-based information and showing people, one person at a time, the beauty and simplicity of a life without plastic.