Zen Cart an ideal shopping platform for small to medium size businessesFor a small to medium sized business looking to make a move into ecommerce the choice of platform can be a confusing task. There is a range of ecommerce solutions both open source (free) and paid for. If we discount the commercial solutions which strictly limit the store owners' ability to scale up and add more features, and concentrate upon choosing a robust, scalable and easy to operate open source ecommerce platform then Zen Cart stands out as the clear winner by far. Just why is this though? Why should the small to medium sized business choose Zen Cart as its shopping cart solution?
DevelopmentFirst and foremost is the fact that Zen Cart is an established ecommerce solution with a proven track record and a history of excellence. The shopping cart application is updated frequently and the developers are constantly extending the feature set. This means that choosing Zen Cart provides the business with an ecommerce platform that will be supported long into the future.
FlexibilityZen Cart is also one of the most flexible ecommerce platforms around. A well set up installation allows the company to accept multiple payment methods, using multiple currencies. Zen Cart is also capable of supporting multiple languages and allows for completely location driven shipping calculations. Zen Cart provides every possible tool for selling a complete range of items both tangible and intangible, including downloadable products.
But above all else is that Zencart is open source which mean store owners like us have full access to its source code and can change it to work any way we want.(If you haven't noticed already, RubikIntegration.com website is built upon Zencart and has been fully customized)
MarketingZen Cart also provides a set of tools designed to help the ecommerce site owner to market their products or services. The incorporated newsletter module can be used to keep the customer base informed of offers and new products. Combining the newsletter function, with the ability to create discount codes or offer discounted products, the website owner has a feature rich set of product promotion tools at their disposal. Marketing features include discount coupons, bulk order discounts, gift certificates and featured products.
And to make the cart even more Search Engine Friendly and User Friendly, ZenCart gives the store owners the ability to edit meta tags for each page/products, and to customize each the links (urls) created by ZenCart.
Zen Cart can be fully customized to MAX OUT CONVERSION RATE and turn leads into sales. The checkout process, for example, is very straightforward and allows the purchaser to select from a variety of payment methods (chosen by the store owner). Based on this current checkout process, Rubik team has built a Single Page Checkout for Zencart utilizing AJAX technology.